Market Research Program - Case Studies
Project title
Client: Raads Marine – India’s leading manufacturer of fiberglass boats, composites, floating jetties, and marine engineering solutions.
Industry: Marine Engineering, Composites, Defence & Tourism Infrastructure
Services Provided by Magnora Tech: Market Research, Customer Insights, Product Testing, Competitive Benchmarking
Raads Marine operates across multiple high-value sectors—defence, aerospace, tourism, water sports, and industrial water-management. While the company had strong technical capability and a wide product portfolio (custom boats, composites, floating jetties, weed-removal boats), they needed structured market research to:
Understand true demand in different customer segments
Position their premium technology (vacuum infusion, ISO certifications, IACS/IRS approvals)
Prioritise products for scaling manufacturing
Strengthen brand perception among procurement-heavy sectors
Improve after-sales experience and AMC satisfaction
Raads Marine required deep insights to guide their market expansion strategy and improve engagement with government, industrial, and private buyers.
Business Challenge
Our Approach
Magnora Tech designed a multi-phase research program covering end-to-end market understanding:
1. Market Mapping & Opportunity Assessment
We sized demand for fiberglass and aluminium boats, weed-removal systems, floating jetties, and marine composites across:
Defence & aerospace
Tourism and water-sports operators
State irrigation departments
PSU & industrial projects
Marina developers and private operators
EPC contractors
This included growth projections, regional hotspots, and competitor benchmarking across yards in India and Asia.
2. Customer Segmentation & Profiling
We profiled key buyer groups such as:
Defence procurement teams
State tourism development authorities
Power plants & irrigation departments
BHEL & other PSU project contractors
Private water-sports businesses
Marina and waterfront developers
This revealed differences in buying cycles, decision drivers, budget ranges, and after-sales expectations.
3. Product & Technology Insight Testing
We tested buyer perception of:
Weed removal boats
High-HP motorboats
UAV and composite components
Floating jetties
Vacuum infusion technology
International yacht brand partnerships
We evaluated willingness-to-pay, differentiators, feature priorities, and technology credibility.
4. Brand, Sales & Channel Insights
Magnora Tech assessed:
Awareness of Raads Marine in government & tourism departments
Strength of the brand vs. other boatyards
Partner & dealer expectations
Most effective sales channels (direct tenders, EPC tie-ups, dealers, yacht clubs)
Strength of Raads Marine’s communication for technical buyers
5. After-Sales & Customer Experience Study
We conducted structured interviews and NPS assessments on:
AMC clients
Boat maintenance customers
Training/workshop participants
Insights highlighted improvement opportunities in response times, documentation, spare-parts readiness, and service communication.
Magnora Tech provided Raads Marine with:
A clear segmentation model that identified high-value customer clusters
A prioritized product roadmap with recommended investment areas
Pricing & product-feature optimization suggestions
A market expansion blueprint for defence, tourism, and industrial verticals
Brand-positioning guidance tailored for procurement officers and marine engineers
Improvements for after-sales support to increase client loyalty
These insights equipped Raads Marine with a data-backed strategy for strengthening operations, marketing, and long-term growth.
Key Outcomes Delivered
Client: Le Majestic – Business-Class Luxury Hotel, Puducherry
Industry: Hospitality, Tourism, Corporate Travel
Services by Magnora Tech: Guest Experience Research, Market Mapping, Competitor Benchmarking, Pricing Insights, Loyalty Program Evaluation
Le Majestic
Le Majestic operates in one of Puducherry’s most competitive micro-markets — the Rock Beach / French Quarter hospitality zone. While the hotel offers premium rooms, a pure-vegetarian restaurant, banquet hall, mini-theatre, and a loyalty program (“Majestic Circle”), the management needed structured insights to:
Strengthen its positioning as a business-class luxury hotel
Grow direct bookings, corporate stays, and group packages
Understand traveler perceptions across business, leisure, and bulk booking segments
Improve pricing strategy, packages, and loyalty program communication
Benchmark the hotel’s services against top competitors in the area
To support its next phase of growth, Le Majestic needed a comprehensive research program that connected market demand, guest expectations, competitor performance, and brand perception.
Business Challenge
Our Approach
1. Market & Competition Mapping
We assessed demand from corporate travelers, families, weekend tourists, medical travelers, and group tours.
Our benchmarking covered:
Room types & pricing
Amenities and facilities
Service ratings across OTAs
Pure-veg restaurant positioning
Proximity advantages (Rock Beach, French Quarter)
This helped identify gaps and opportunities in the mid-to-upscale category.
2. Guest Segmentation & Experience Evaluation
We segmented guests by purpose of travel:
Corporate stay
Weekend leisure
Family trip
Group booking (school/college tours, film crews, corporates)
Post-stay surveys measured experience drivers such as:
Room quality
Wi-Fi and workspace suitability
Restaurant satisfaction
Service consistency
Check-in/out processes
Travel desk support
Insights highlighted priority areas for enhancing guest satisfaction and repeat business.
3. Pricing, Packages & Loyalty Insights
We tested value perception for different offerings:
Corporate rate plans
Long-stay discounts
Family & tourist packages
Pilgrim/temple travel bundles
Group/conference packages
We also evaluated awareness and effectiveness of the Majestic Circle program, identifying improvements for:
Referral rewards
Clarity of benefits
Communication flows
Incentive optimization
4. Group Bookings & MICE Research
Interviews with HR teams, travel coordinators, and tour operators helped map:
Decision criteria for selecting hotels in Puducherry
Banquet and meeting space expectations
Rating of Le Majestic’s amenities vs competitors
Opportunities to strengthen business relations
This became a foundation for a refined corporate & group sales pitch.
5. Brand, Website & Channel Performance Study
We evaluated:
Brand perception across Chennai, Bengaluru, Hyderabad
OTA visibility and conversion
Google review drivers
Website usability & content clarity
This helped identify actionable improvements to boost booking conversions.
Key Outcomes Delivered
Magnora Tech delivered:
A clear positioning strategy for Le Majestic in the business-class segment
A refined pricing model with strong value-based packages
Recommendations to improve the Majestic Circle loyalty program
A full competitor intelligence report for the Rock Beach/French Quarter zone
A detailed guest experience improvement roadmap
A corporate & group sales framework targeting high-value markets
Digital & OTA optimization suggestions to increase direct bookings
These insights enabled Le Majestic to enhance its offerings, improve guest satisfaction, and strengthen its competitive advantage.